The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
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Q: If you want to use the Google Directory to find out your PageRank score, how do you know what category Google has put you in to start this process?
A: Simply start at the Google Directory home page at http:/directory.google.com and conduct a search for your company name or brand name. If you are listed in the Directory, you’ll see the Category you’re listed in as part of your search listing. Click on that category name to go directly to that category page of the Directory.
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American Marketing Association webcast series — online
E-mail marketing is about to undergo a massive transformation due to both new California anti-spam legislation, which takes effect January 1st, and pending Nationwide legislation. The risks of non-compliance are significant - from $1,000 per e-mail up to $1 million per incident. You need to be prepared.
What you may not realize is that these changes also offer opportunities to gain competitive advantage in the marketplace.
Join Internet Marketing Expert Brian Klais, GravityMail’s Vice President of e-Business Services for an important and informative presentation covering:
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If consumers find ecommerce appealing because it helps them find and buy products easier and in less time, then your web site is no longer the shortest distance between points A and B; Google is. During the past few years the Google search engine has emerged to dominate the land of Oz that is the search engine market space. Google’s deals to distribute search results to the likes of AOL and Yahoo! have established a breathtaking critical mass worth more than 80% of all Internet search.
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Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…
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“And of course Netconcepts can’t be beat when it comes to optimizing a site for high search engine placement.
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Spam bills are passing because constituents are pushing legislators for a resolution to their inbox deluge. They want their inboxes reserved for conversations with people they know, not solicitations from people they don’t. Email is NOT direct mail. Traditional direct mail in the online world IS spam. Read on to learn how to prepare to play the new game.
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Dubbed the “operating system of the internet”, Google has become the default term for web searching. It’s the top destination site for web searches, receiving more than 150 million queries daily. All of which makes the behemoth in Redmond, Washington, a trifle concerned.
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Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.
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An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.
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